Is Instagram alive? How to make money on a social network in 2023

There are many platforms for remote work, and the social network Instagram is one of them. There are countless options for decent sources of income, because we are not fed up with blogging alone. However, it is too early to relax, since a decent income today is provided by in-demand skills and hard work, as well as the ability to competently interact with users.

Account management

A blogger with live and active subscribers can find a variety of ways to earn money. We list the most popular of them.

Advertising of goods/services
Accounts with a large audience are in consistently high demand among advertisers and bring substantial income to their owners. For example, one post on Cristiano Ronaldo’s page costs more than $1.6 million.

Of course, a novice blogger is far from a famous football player, but it is quite possible to receive a stable income from advertising if you have 1,000+ subscribers. To do this, it is important to have not only a stable audience, but also to use the advertised product or service yourself. As practice shows, this approach significantly increases the level of trust of the audience.

How much can you earn from advertising? According to the 2021 Hype Auditor report, the average advertising revenue per month is about $3,000. More specifically, accounts with over a million followers receive $15,000 per month, and influencers with between 1,000 and 10,000 followers receive approximately $1,500.

There are five levels of advertising payment per post, and they all depend on the number of subscribers in the account. Let’s list them:

Nano-influencer (1,000–10,000 subscribers) – can receive from $10 to $100 for publishing one post.
Micro-influencer (10,000–50,000 subscribers) – paid from $100 to $500 for one advertising post.
Mid-level influencer (50,000-500,000 followers) – a sponsored post can cost between $500 and $5,000.
Macro-influencer (up to 1 million subscribers) – one advertising post brings in from $5,000 to $10,000.
Mega-influencer (more than 1 million subscribers) – for such bloggers, the cost of an advertising publication reaches $1 million.

Advertising can be implemented through:

Release of posts. Such publications either “hang” in the account permanently or are deleted after a certain time.
Creating stories. Video advertising format that disappears after 24 hours. Accounts with more than 10K subscribers can attach a link to the advertised site directly to the story. Thanks to this, interested users have the opportunity to immediately study the offer.

There are different ways to search for advertising to earn money for your account. Clients who are able to offer a product to their target audience come to major bloggers themselves. For beginners, it is best to use affiliate programs. These are specialized platforms where you need to register and find an advertiser. You can also simply leave your contact information and have the company write to you independently.

The earning process looks like this:

Selecting a trade offer.
Receive a unique link or promotional code to place on your profile.
Receiving payments that are accrued from the transition of users or their registration on the advertised site.
Most often, an affiliate program is not a one-time promotion, but an ongoing cooperation with the conclusion of an agreement. For work, it is very important to be able to present advertising correctly, creating “catchy” content.

In general, any advertising is a profitable business. According to Statista, since 2018, earnings from advertising on Instagram in the United States have only increased. According to forecasts, in 2023 it is expected to grow to $40 billion.

Brand Ambassador

Cooperation with advertising customers can be one-time or ongoing. In the second case, the influencer becomes a brand ambassador, i.e. the face of the company to present its products or services. This option is available for accounts with at least 50,000 active followers.

The terms of cooperation may be different, for example, interaction with only one brand. Naturally, working with competitors of the advertised company is impossible.

To fully implement their functions, the ambassador needs to attend various events or shoot commercials. Such cooperation increases user confidence and attracts new customers. Thanks to this, the blogger receives a good income on an ongoing basis.

Advertising your own goods/services

This area is quite extensive, since Instagram is an ideal platform for large and small companies, private performers, and managers of their own programs and courses to maintain accounts. Due to the fact that Instagram is primarily a platform with visual content, it can be used to present works:

photographers;
makers;
food bloggers;
restorers.
A blog is also a great place to advertise your own services:

online courses;
private lessons;
marathons.
Hired employee
Not everyone is capable of running a blog and constantly being in everyone’s sight. But this does not mean that the option of making money on the Instagram site is closed for such people. About them – a little lower.

Account Administrator

Large active accounts require constant involvement and development. Interesting content, interaction with subscribers, creating and running competitions – all this requires a lot of personal time. That is why some actions in the account are “handed over” to administrators. It all depends on whose account is to be maintained: a blogger or a company.

Of course, in order to offer a client administrative services, you must have certain skills in the following areas:

SMM promotion;
creating a content plan;
shooting and cutting video;
overlaying music and words onto videos;
writing engaging posts.
To work with bloggers, it is very important to be a genuine high-level professional. This is especially true for large accounts (over a million subscribers). For example, filming video content requires professional equipment and skills in working with licensed programs.